Recently the Yomiuri News reported the following:
企業のグローバル展開を受けてビジネスマン向けの英会話学校が活況を呈している。
仕事で英語を使うことを迫られる人々のニーズに応えようと、各校はより実践的な教育プログラムの開発に取り組んでいる。
楽天や「ユニクロ」を展開するファーストリテイリングが業務での英語使用を義務付ける動きもあり、英語教育の関連業界は絶好の商機とみて需要の掘り起こしに躍起だ。
ベルリッツ・ジャパンは今年4~6月、法人契約や個人利用の会社員の入学者が前年同期比5割増となったほか、夏期の短期講習の申し込みは前年比で約2・5倍に達したという。Gabaの今年上半期の法人契約者数も同12%増と好調だ。
英会話などの語学学校は2008年秋のリーマン・ショック後に企業研修や個人の利用が急減し苦境に陥った。民間の調査会社・矢野経済研究所によると、09年度の市場規模は前年度比約5・8%減の5026億円に落ち込み、大手のジオスは破綻(はたん)に追い込まれた。
Because of the global expansion of enterprises English school for business conversation was showing briskness.
Individual school was working on the development of practical educational program to answer the needs of people who had the urge to use English in business.
The Fast Retailing that developed Rokutien and "Uniqlo" obligated English to be used in business, the related industry of English Language Education thought it as a splendid market opportunity and was frantic as demand was generated.
For Berlitz Japan this year from April to June, both corporate contract and individual company employees that applied for admission had increased by half compared with the previous year, besides, short term summer course application compared with the previous year was said to have reached 2.5 times more.This year the number of corporate contractors for Gaga in the first half of the year was also good with a 12% increase.
The demand for language school of English conversation decreased suddenly and became a predicament after the Lehman shock happened in the autumn of 2008 causing a fall in training by corporations and by individuals. According to a private research company the Yano Economic Research Institute, the market size in fiscal year 2009 fell to 502.6 billion yen which was about a 5.8% decrease compared with the previous year, and the big company Jiosu was driven into bankruptcy. (to be continued)
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