日産在印度推廣汽車市場

In July the Mainichi News on-line reported the following:

ダットサン:印で生産、販売へ…若者、中産層向け　日産

毎日新聞　2013年07月15日　19時48分（最終更新　07月15日　23時36分）

　【ニューデリー杉尾直哉】日産自動車は１５日、インドの首都ニューデリー郊外のグルガオンで、新興国向けの新型車「ダットサンＧＯ（ゴー）」を発表した。昨年、復活を発表した歴史的ブランド「ダットサン」の第１号車種で、２０１４年初頭にインドで生産・販売を開始する。

　「ＧＯ」は５ドア、１．２リットルのガソリンエンジンのマニュアル車。価格は４０万ルピー（約６６万円）以下を想定している。カルロス・ゴーン社長によると、ターゲットは「車購入の夢実現まであと一歩という（若い世代や中産層の）インドの人々」という。車名は、１世紀前に日本で誕生したダットサンの最初の車「脱兎号（だっとごう）」から取ったが、「日本語で『強い』の意味も込めた」（ゴーン社長）という。

　日産は、１６年までにダットサンなどの１０車種を新たにインド市場に投入し、現在、１．２％にとどまっているインドでの販売シェアを１０％まで引き上げる目標を立てている。ダットサンブランドの新型車はインドに続き、１４年度末までにインドネシア、ロシア、南アフリカでも販売する。

(試譯文)

On the 15th (July) in India at Gurgaon, a location in the suburb of New Delhi the capital, Nissan Motor announced a new model "Datsun GO (go)" which was oriented towards the newly emerging countries. The revival of the No. 1 vehicle type of the historical brand "Datsun" was announced last year. Production and sales would be started in India at the beginning of 2014.

"GO" was a car with a manual transmission, five doors and a 1.2-liter gasoline engine. The price was assumed to be below 400,000 rupees (about 660,000 yen). According to President Carlos Ghosn, it was said that the target was "to get the people of India (the younger generation and the middle class) one more step closer to realize their dream of purchasing a vehicle". About the name of the car, it was taken from an early model of a Datsun car "The Scared Rabbit" which was produced when Datsun was born a century ago in Japan; it was said that (by President Ghosn) “in Japanese it has the meaning of ‘strong’ ".  

    Nissan would make a new start by putting in ten vehicle types, such as Datsun, into the India market by 2016. It had set the target of pulling up the sales share to 10% in India which now was only at 1.2%. Following India, by the end of the 2014 fiscal year, new models of the Datsun brand would be sold even in Indonesia, Russia, and South Africa.

It seems that Japanese car is trying to expand its overseas markets.