「黒霧島」が「いいちこ」超え…霧島酒造が首位
帝国データバンク福岡支店は15日、焼酎メーカーの2012年の売上高ランキングを発表した。
主力の芋焼酎「黒霧島」が好調だった霧島酒造(宮崎県)が、前年比6・1%の増収で500億円を超え、10回目の今回初めてトップに立った。
霧島酒造は、03年の1回目は124億円で8位だったが、関東や関西などの大都市圏でも徐々に「黒霧島」が浸透するなど、右肩上がりで業績を拡大してきた。
9年連続で首位だった三和酒類(大分県)は2位に後退。昨春、主力の麦焼酎「いいちこ」をペットボトルに詰めた新商品を発売するなどし、8年ぶりの増収を確保したものの、伸びはわずかにとどまった。
上位50社の総売上高は前年比2・1%増の2849億円。東日本大震災が発生した11年に消費の自粛ムードが広がった反動もあり、4年ぶりにプラスに転じた。増収だったのは半数近い23社で、前年(11社)の約2倍に増えた。税引き後利益の黒字は、損益が判明した44社中42社(前年は39社中34社)にのぼった。
ランキング調査は、帝国データバンクの企業データベースをもとに、12年1~12月期決算の売上高に占める焼酎の割合が50%以上のメーカーを対象に実施した。
(2013年8月15日20時22分 読売新聞)
(試譯文)
On the 15th (August) the
Teikoku Databank Fukuoka branch announced the sales ranking in 2012 for
white-distilled-liquor makers.
Kirishimashuzo (Miyazaki prefecture)
with its prime liquor "Black Fog Island", which was distilled
from sweet potatoes, had sales exceeded 50 billion yen which was an increase of
income by 6.1% compared with last year. This time, the 10th round in
ranking, it ranked at the top for the first time.
Kirishimashuzo in 2003, in the 1st
round ranking, was at the 8th place at 12,400 million yen. Expansion was achieved by
the continuous rising sales of the "Black Fog Island " that even permeated
gradually in metropolises, such as Kanto and Kansai.
Sanwa Shurui (Oita Prefecture )
which was at the first place for nine consecutive years in ranking retreated to
the 2nd place. Although last spring a new product which filled the prime barley
shochu "Iichiko" in a plastic bottle was put on the market, and an
increase in income was secured for the first time in eight years, the growth
remained slight.
The gross sale of top 50 companies
was 284,900 million yen, an increase of 2.1% compared with last year. While there was a
reaction to the Great East Japan Earthquake which generated a wide spread mood
in self-restraint on consumption in 2011, sales increased for the first
time in four years. 23 companies, which were nearly half
of the 50 companies, had an income increase of about twice compared with the
previous year (11 companies in the previous year). Among companies that had their profit and loss approved, those with after-tax
profit in black reached 42 companies out of 44 companies (there were 34 companies out of 39 companies in the previous
year).
This ranking investigation was conducted
for makers that had 50% or more of their sales in white distilled liquor, as represented
in their settled account covering the period from January to December of 2012,
based on the company database of Teikoku Databank.
It seems that Kirishimashuzo’s "Black Fog
Island " is quite
popular. I would try to enjoy one when I visit Japan next time in order to find
out why it is so popular.