On the 15th (August) the Teikoku Databank Fukuoka branch announced the sales ranking in 2012 for white-distilled-liquor makers.
Kirishimashuzo (Miyazaki prefecture) with its prime liquor "Black Fog Island", which was distilled from sweet potatoes, had sales exceeded 50 billion yen which was an increase of income by 6.1% compared with last year. This time, the 10th round in ranking, it ranked at the top for the first time.
Kirishimashuzo in 2003, in the 1st round ranking, was at the 8th place at 12,400 million yen. Expansion was achieved by the continuous rising sales of the "
" that even permeated
gradually in metropolises, such as Kanto and Kansai. Black Fog Island
Sanwa Shurui (
which was at the first place for nine consecutive years in ranking retreated to
the 2nd place. Although last spring a new product which filled the prime barley
shochu "Iichiko" in a plastic bottle was put on the market, and an
increase in income was secured for the first time in eight years, the growth
remained slight. Oita Prefecture
The gross sale of top 50 companies was 284,900 million yen, an increase of 2.1% compared with last year. While there was a reaction to the Great East Japan Earthquake which generated a wide spread mood in self-restraint on consumption in 2011, sales increased for the first time in four years. 23 companies, which were nearly half of the 50 companies, had an income increase of about twice compared with the previous year (11 companies in the previous year). Among companies that had their profit and loss approved, those with after-tax profit in black reached 42 companies out of 44 companies (there were 34 companies out of 39 companies in the previous year).
This ranking investigation was conducted for makers that had 50% or more of their sales in white distilled liquor, as represented in their settled account covering the period from January to December of 2012, based on the company database of Teikoku Databank.
It seems that Kirishimashuzo’s "
" is quite
popular. I would try to enjoy one when I visit Black Fog
Island next time in order to find
out why it is so popular. Japan