江崎餅乾由於地震銷路急升

Recently the Mainichi News on-line reported the following:
　江崎グリコは３１日、発売８０年目を迎えた主力商品のクリームサンドビスケット「ビスコ」の出荷額が、２０１１年度に前年度比４０％増の４５億円と過去最高になる見通しだと発表した。
　ビスコは１９３３年２月に発売したロングセラー商品。健康を意識した小麦胚芽入りや食べきりミニパックを販売するなど、子どもに加えて若い女性やお年寄りにファンを広げてきた成果が出た。
　数年ぶりに流したテレビＣＭの効果や、防災意識の高まりで長期保存できる「ビスコ保存缶」の出荷額が１０年度の７倍以上で推移していることも好調の要因。これまでの最高は０８年度の約３８億円だった。
(試譯文)
Ezaki Glico on the 31st (January) announced that the shipment value of their cream sand biscuit "Visco", being their key item and was greeting its 80-year sales, was expected to stand at 4,500 million yen, being the highest ever and was a 40% increase compared with last fiscal year of 2011.
Visco had been a long selling item that was put on the market in February, 1933. Out of health consciousness wheat germ was added for eating and it was cut into mini-packs for sales etc.; starting form children adding young women and old people, the fans expanded as a result.
A factor for the good outcome was the positive effect of the TV commercial released for the first time in many years. Also a factor was an increase in disaster prevention awareness; the "Visco preservation can" which could be saved for a long period of time had over 7 times changes in shipment value in the year 2010. The highest amount up to now was about 3,800 million yen in the fiscal year 2008.

It is interesting to note that the Japanese choose the Visco biscuit to prepare for the earthquake.