森下仁丹廣告重現

Recently the Yomiuri News reported the following:
明治末期から昭和初期にかけ、「森下仁丹」（大阪市中央区）が全国の街頭に掲げた琺瑯(ほうろう)製の町名入り広告看板（縦９０センチ、横１５センチ）を京都市内で再び増やそうと、同社が新しい看板の筆入れ式を２７日、同市内で開いた。
　年間２０～３０枚のペースで設置するという。
　街に住所表示が少なく郵便配達人が困っていたことから、同社は１９１０年から、都市部に看板を設置。金属にガラス質の上薬を塗って焼き付けた看板には、仁丹のマークが入れられた。
　しかし、戦災や戦後の開発で失われ、最も多く残るという京都市でも、町家の建て替えなどに伴い、１５年前の約１２００枚から約７５０枚に減っている。
　今年度は１３町内会の２５か所に設置を予定。
About the advertising signboards (90 centimeters in length and 15 centimeters in width) with the name of a town made of enamel to advertise "Morishita Jintan" (Osaka City Chuo Ward) which had been hung in the streets in the whole country from end of the Meiji era to the beginning of the Showa era, it was said that their number would again increase in Kyoto city.This company on the 27th started the pencil case type new signboard in the same city.
It was said that it would be set up at a pacing of 20-30 numbers in a year.
Because the number of address display boards set up in towns was few and postmen had a difficult time, this company set up signboards in the city part since 1910. The marking of Jintan was added on the signboard that was made by applying a layer of vitreous material onto the metal and then treated it with high heat.
Kyoto City that had the most number of it, 15 years ago the number decreased from about 1200 pieces to about 750 along with the rebuilding of houses, and the lost due to war damage and the development in postwar days.
This year, the installation was scheduled for 25 locations in 13 town associations.

Jintan was a famous brand name even in some parts of China before WWII. It is interesting to note that this brand is making a return.