A few weeks ago the Asahi News on-line reported the following:
Sony and Panasonic which were developing the organic EL display as a "favorite" for the next generation television were making a policy to withdraw from the organic EL enterprise. It was because the attempt to reduce manufacturing cost through increasing size etc. had run into difficulties. As a matter of fact the Japanese team had disappeared from the development of organic EL large-size televisions. Although the South Korean maker was developing them, because of the high sales price, the market could not be expanded.
Aiming at the "Industrial Innovation Organization" which was a public-private sector joint fund, Sony and Panasonic were heading towards selling off their organic EL enterprise and were adjusting to the
display (JDI). It was expected that both companies would reach a basic agreement by the
end of June. As for
the JDI, the development in the smaller type screen used in the tablet and smart
phone etc. would be squeezed to continue. Japan
In order for both companies to re-organize their sluggish television enterprise, a conclusion was reached that it was better to concentrate on the development of liquid crystal televisions, such as the high definition "4K Television" etc., rather than to continue with the investment in organic EL which had many challenges.
It must be a difficult business decision for both Sony and Panasonic.