Last month the Asahi News on-line reported the following:
The "Toast ordinance" which recommended toasting using a local brand of sake was successively enacted in various locations. The aim was to increase consumption: not only making popular the sake but also the white distilled liquor and wine. Also there was a self-governing body which appealed for using a glass that would match the wine. On the other side there were also complaining voices due to the discomforting feeling regarding prescribing food and drink in an ordinance.
A tavern in
Minamiaizu-city was putting things
inside out: a cup of sake was treated as aperitif for free. As a visitor, building-material
company president Mr. Hiroaki Nihei (46) said "I will say a toast with sake,
if sake is prepared in the first place". Fukushima
Such service began in the store in July last year. The cause was that one month ago the town made an ordinance which supposed that "local alcohol be drunk for a toast". Manager Mr. Daisuke Kimijima (40) said "The visitors who get interested in sake had increased in number, and the conversation which centered round alcohol also had increased". The sale of sake exceeded the corresponding month of last year by 30 percent.
Minamiaizu-city had four liquor-maker houses. About ten years ago when Toshiichi Hoshi (64), a member of the town assembly who submitted the ordinance proposal, inspected the wine production locations started to know a custom that local people gave a toast using wine. He began to consider making popular the sake toasting. President Ken-ichi Watabe the liquor maker of "KaiTou Otokoyama Brewing" said that "the ordinance is an opportunity to know the local brands of sake, and he would like to promote consumption increase".
According to the Japan Sake Makers' Central Association (
about 60 self-governing bodies had enacted the "Toast ordinance" on
liquor. Starting with Tokyo
in January last year, it had spread to Kashima-city of Saga and
Kanzaki-district of Chiba etc. Kyoto
It is understandable that voices complaining about prescribing food and drink in an ordinance may come out.