Recently the Mainichi News on-line reported the following:
Regarding the Kaze non-alcoholic drink "dry zero" beer which the Asahi Breweries would put on the market in February, ripples had been spreading in the industry. KIRIN BREWERY President Koichi Matsuzawa at a press conference of the 11th expressed the concern that as it looked like the "Super Dry" (the prime beer of Asahi), it might lead to drinking by mistake, and the same was also indicated by President Yasunori Aiba of the Suntory liquor. It seemed that there was an expectation of wanting to avoid criticizing market expansion of the non-alcoholic drink while at the same time checking Asahi that was aiming at market share expansion.
Asahi announced the sales of dry zero on the 10th. Its appearance had conspicuously displayed the sign "non-alcoholic drink" in order to prevent intake by mistake, but the logo marking of Asahi was arranged in the center of the silver can, and was likely to be associated with Super Dry. KIRIN President Matsuzawa checked Asahi, saying that "Drinking by a minor and drunken driving may be caused by drinking it by mistake". President Aiba of Suntory liquor on the 11th also indicated his concern that "it will be good if it (the trouble such as drinking by mistake) would not cause the toughening of regulations on the beer industry ".
Some people have seen this accusation as part of a war to fight for the market share of beer in Japan.