朝日啤酒新產品包裝惹爭議

Recently the Mainichi News on-line reported the following:
アサヒビールが２月に発売するビール風ノンアルコール飲料「ドライゼロ」をめぐり、業界で波紋が広がっている。キリンビールの松沢幸一社長が１１日の記者会見で「（アサヒの主力ビールの）スーパードライと外見が似ており、誤飲につながりかねない」と指摘、サントリー酒類の相場康則社長も同様の懸念を表明した。シェア拡大を狙うアサヒをけん制するとともに、市場が拡大するノンアルコール飲料への批判を避けたい思惑があるようだ。
　アサヒは１０日、ドライゼロの発売を発表した。誤飲を防ぐため、外見に「ノンアルコール」と大きく表示しているが、銀色の缶の中央にアサヒのロゴマークがレイアウトされ、スーパードライを連想しそうなデザイン。キリンの松沢社長は「未成年の飲酒や、誤飲による飲酒運転を招きかねない」とアサヒをけん制した。サントリー酒類の相場社長も１１日、「（誤飲などのトラブルが）ビール業界に対する規制強化を招かなければよいが」と懸念を示した。

(試譯文)
Regarding the Kaze non-alcoholic drink "dry zero" beer which the Asahi Breweries would put on the market in February, ripples had been spreading in the industry. KIRIN BREWERY President Koichi Matsuzawa at a press conference of the 11th expressed the concern that as it looked like the "Super Dry" (the prime beer of Asahi), it might lead to drinking by mistake, and the same was also indicated by President Yasunori Aiba of the Suntory liquor. It seemed that there was an expectation of wanting to avoid criticizing market expansion of the non-alcoholic drink while at the same time checking Asahi that was aiming at market share expansion.

Asahi announced the sales of dry zero on the 10th. Its appearance had conspicuously displayed the sign "non-alcoholic drink" in order to prevent intake by mistake, but the logo marking of Asahi was arranged in the center of the silver can, and was likely to be associated with Super Dry. KIRIN President Matsuzawa checked Asahi, saying that "Drinking by a minor and drunken driving may be caused by drinking it by mistake". President Aiba of Suntory liquor on the 11th also indicated his concern that "it will be good if it (the trouble such as drinking by mistake) would not cause the toughening of regulations on the beer industry ".

Some people have seen this accusation as part of a war to fight for the market share of beer in Japan.