2011年3月7日 星期一

日本人改變價值觀和生活意識

Recently the Yomiuri News reported the following:
トヨタマーケティングジャパンと三菱総合研究所は、「バブル時代」を経験した現在の40~50歳代男性の価値観や生活意識が、過去20年間でどう変化したかを知るための調査を実施した。
 仕事に対する姿勢は、「自分のテーマ、目標に向かって精いっぱい努力している」がバブル期の46・9%から16・0%に減った。家族との関係については、「夕食はだいたい家族と食べる」がバブル期は23・8%にとどまっていたが、現在は51・2%に増えている。
 休日出勤や残業をいとわず、娯楽も満喫したバブル期を経て、現在は家族サービスや心のゆとりを大切にするライフスタイルの変化が浮かび上がった。調査は、両社が2月上旬、東京など大都市圏の1600人を対象にインターネット上で実施した。
(試譯)
Toyota Marketing Japan together with the Mitsubishi Research Institute carried out a research on how men now aged 40 to 50 who had experienced the Bubble Age had changed their sense of values and consciousness of the daily life in the past 20 years.

Regarding the attitude towards the work "Make the utmost effort to head towards the target and theme" had decreased to 16.0% now from the bubble economy era of 46.9%. On the relation with the family, "Generally eating supper with the family" now had increased to 51.2% although it had stayed at 23.8% during the bubble economy era.
There was no more dislike towards working on a holiday or working overtime; the bubble economy era that allowed entertainment to be fully enjoyed had passed. Now changes in lifestyle that valued both duty to the family and composure of the mind had come to the surface. The two companies in the beginning of February carried out the investigation on the Internet to 1600 people in the metropolitan areas such as Tokyo.

In Japan, with the passing of bubble economy era, the life style of many company employee is now more closer to the family.

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