北京現代汽車出售重慶工廠

Recently Yahoo New on-line reported the following

Beijing Hyundai puts Chongqing plant up for sale

Tue, August 22, 2023 at 4:17 a.m. PDT

BEIJING (Reuters) - Beijing Hyundai Motor has put its Chongqing plant up for sale at a starting price of 3.68 billion yuan ($505 million), as the South Korean automaker rejigs its strategy in China amid fierce price competition and slowing demand.

Beijing Hyundai is selling the land use rights, equipment and other facilities belonging to its plant in the southwestern Chinese city of Chongqing, according to a disclosure on the China Beijing Equity Exchange that was published on Aug. 11.

The Chongqing plant, a joint venture with Beijing Automotive Group Co, started production in 2017 with an annual production capacity of 300,000 units.

"Hyundai Motor has been pursuing various measures to improve sales performance in China. We plan to strengthen our efforts to improve profitability through optimising operation of our production lineups," a Hyundai Motor spokesperson told Reuters on Tuesday.

"As of now, buyers and schedule have not been decided," said the spokesperson.

The sale came after Hyundai said in June that it would further restructure its China business to focus on profitability.

Hyundai had five plants in China at its peak and sold one of them in 2021. It plans to eventually operate just two where it will optimize production and use for exports to emerging markets.

Hyundai and its affiliate Kia have seen their vehicle sales in China plunge over the past few years amid a shift to electric vehicles in the world’s largest auto market.

Tesla was the only foreign brand to increase its market share in China in the first half, according to Chinese industry data.

China's passenger vehicle sales contracted for a second month in July, as the continuation of a price war and piecemeal government measures failed to incentive consumers.

($1 = 7.2942 Chinese yuan renminbi)

(Reporting by Qiaoyi Li, Zhang Yan and Brenda Goh; Additional reporting by Heekyoung Yang)

Translation

北京（路透社） - 北京現代汽車以36.8 億元人民幣（5.05 億美元）的起價出售其重慶工廠，這家韓國汽車製造商在激烈的價格競爭和需求放緩的情況下調整了其在中國的戰略。

據北京產權交易所8月11日發布的披露信息，北京現代正在出售其位於中國西南部城市重慶的工廠的土地使用權、設備和其他設施。

作為與北汽集團合資的重慶工廠於2017年投產，年產能為30萬輛。

現代汽車發言人周二告訴路透社: “現代汽車一直在採取各種措施來提高在中國的銷售業績。我們計劃通過優化生產線的運營來加大力度去提高盈利能力” 。

發言人表示: “截至目前，買家和時間表尚未確定” 。

此次出售是在現代汽車六月份表示將進一步重組其中國業務以專注於盈利能力之後進行的。

現代汽車在鼎盛時期在中國擁有 5 家工廠，並於 2021 年出售了其中一家。該公司計劃最終只運營兩家工廠，以優化生產和用於向新興市場的出口。

過去幾年，隨著全球最大汽車市場轉向電動汽車，現代汽車及其子公司起亞在中國的汽車銷量大幅下滑。

中國行業數據顯示，特斯拉是上半年唯一在中國市場份額增加的外國品牌。

由於持續的價格戰和零碎的政府措施未能刺激消費者，7月份中國乘用車銷量連續第二個月萎縮。

So, Beijing Hyundai Motor has put its Chongqing plant up for sale. Hyundai and its affiliate Kia have seen their vehicle sales in China plunge over the past few years. It is apparent that it is harder to make a profit in China due to various reasons.