講談社在中國開展漫畫業務

Recently the Mainichi News reported the following:
講談社は２日、中国の出版グループ「広西出版伝媒集団有限公司」と合弁会社を現地に設立し、１２年３月に中国で月刊漫画雑誌を創刊すると発表した。講談社は「長年にわたり培ってきた漫画事業のノウハウを最大限活用し、中国漫画市場に確固たる地位を築くことを目指す」としている。
　同社によると、新雑誌は１０～１５歳の少年がターゲット。中国国内の一流漫画作家を結集し、漫画メディアのトップクラスのプラットホームへと成長させることを目標とする。
(試譯文)
Kodansha announced on the second that they joined a publishing group in China, the "Guangxi Publishing Media Group Company Limited" to establish a joint venture company there, and would start a monthly comic magazine in China in March 2012. Kodansha would "Aim at maximize the usage of its know how in the cartoon business that has been cultivated over the years, and to build a firm position in the Chinese cartoon market".
According to the company, boys at the age 10 to 15 years old would be the target of the new magazine. The company aimed at grouping together the first class cartoonists in China, and to develop into a top class cartoon media platform.

To publish cartoon magazines in China with Japanese production know how is something new. It will help promote Japanese popular culture in China.