Recently the Yomiuri News reported the following:
The Japan Tourism Agency was aiming at the return of overseas tourists that had decreased sharply after the East Japan great earthquake; and had made the policy of inviting 10,000 ordinary tourists from around the world to visit Japan free in the 2012 fiscal year.
The recruitment exercise would be mainly performed through the Internet, and if an applicant's travel planning etc. passed the examination, a round-trip airline ticket to Japan would be offered. In this way, it was planned to get the travelers who visited Japan to do information dissemination to the world on the Internet during their stay in Japan. It was expected to have the effect of extending globally the message that staying in Japan would be safe, and by word of month putting people's heart at ease.
Regarding these tourists, questionnaire survey would be done on them asking about traveling in Japan after the earthquake, and to get from them traveling plan proposals which could serve as the model of new traveling plans. The Japan Tourism Agency had incorporated 1,100 million yen in their budgetary request in the fiscal 2012 budget as the working expenses.
Obviously, the Japanese government wants to have more tourists from the overseas.