2019年6月28日 星期五

"Job-hunting ranking" TOP 100 chosen by arts students

 Recently Toyo Keizai Electronic Edition reported the following:
Toyo economic
文系就活生が選ぶ「就職人気ランキング」TOP 100
2年連続1ANA2JAL…エアライン人気続く
宇都宮 : 東洋経済 記者
著者フォロー
2019/05/26 5:10
文系学生が選んだ就職人気ランキングは、2年連続で1ANA2JALという順位になった (撮影:尾形文繁)

就活生が関心を抱く企業はどこか――。その端的な指標としてわかるのが、就活生の投票によって算出した、就職人気ランキングだろう。

412日付の配信記事「2万人の就活生が選んだ『就職人気ランキング』」を皮切りに、これまで、男子学生、女子学生、理系学生ごとの人気企業の傾向を見てきた。今回は、文系就活生を対象にした、「就職人気ランキング・文系学生版」の上位100社を紹介していきたい。
ランキングは、文化放送キャリアパートナーズ就職情報研究所の調査を基にしている。同社の就職サイト「ブンナビ!」に登録している学生のうち22028人(うち文系18424人)が回答した結果だ。調査期間は2018101日から2019331日までとなっている。

ランキング表には、2020年卒・前半の総合順位と、昨年(2019年卒・前半)の文系順位を掲載している。「前半」とは、同調査が就活の「前半」と「後半」の年に2回実施しており、今回は前半の結果だ。


就職活動の「前半」の段階では、まだまだ憧れやイメージが強い。一方、実際の説明会や面接を経た「後半」とでは、企業へのイメージも変わってくる。それぞれのタイミングで調査を行い、傾向の違いについても分析を行っている。なお、後半の結果は7月頃に発表する予定だ。

エアラインや旅行業に人気集まる

順位を見ていこう。1位は全日本空輸(ANA)、2位は日本航空(JAL)と、総合ランキングと同じ結果になった。文系の投票比率が高いため、総合ランキングに近い結果になりやすい。ただ、2年連続で同じ結果になっており、エアライン業界の人気が引き続き強いことがわかる。

3位はJTBグループ。総合では8位だが、文系学生からの人気が高かった。旅行業はインバウンドの拡大などにより、成長が見込めるだけでなく、メディアや出版、情報システムなどグループ内で旅行を軸に多様なビジネスを展開している。そうした選択肢が多いことも人気の1つである。

4位は日本生命保険と昨年の文系5位からワンランクアップ、反対に5位みずほフィナンシャルグループは、昨年の文系4位から順位を下げた。採用数削減などに端を発した、就活生の銀行離れだが、男子学生を中心に人気は底堅く、12位の三菱UFJ銀行と合わせて、文系のランキングで上位に踏みとどまっている。


6位は大和証券グループで、7位は理系1位の明治グループ(明治・Meiji Seika ファルマ)が入った。昨年の文系22位から大きく順位を上げており、文系学生にも人気になってきているようだ。

今年は総合商社の人気の高まりが顕著だったが、文系ランキングでも8位伊藤忠商事(昨年18位)や、11位丸紅(昨年94位)と、かなり順位を上げている。

以下、トップ10には、9位大日本印刷、10位博報堂/博報堂DYメディアパートナーズが入った。

すでに就職活動は終盤に入っており、各社の内定動向調査によれば、6月の「選考解禁」を前に、すでに半数程度の就活生が内定を得ている。そんな売り手市場の就職活動を経て、学生の企業の見方はどう変化するのか?引き続きその動向を注目していきたい。


Translation

Job hunting students interested in what of a company? For that it was calculated, as a simple index, by the votes of the job-hunting students.

All started with the April 12 released article “The Job-Hunting Popularity Index, which is selected by 20,000 job-hunting students,” we had seen trends in popular companies based on boys, girls and science students. This time, we would like to introduce the top 100 companies in the "Job Ranking and Student Edition" for liberal arts students in job-hunting.


The rankings were based on a survey of the Cultural Broadcasting Career Partners Employment Information Research Institute. Among the students registered on this company's job site "Bun Navi!", 22,028 people (including 18,424 people of the arts stream) responded. The survey period was from October 1, 2018 to March 31, 2019.

In the ranking table, we listed the arts stream rankings of graduates in combination of the first half of 2020 and last year (the first half of those graduated in 2019). The “first half” referred to the survey conducted twice in one year, one in the “first half” and one in “second half” in job-hunting, and this was the result of the first half.

At the "first half" stage of job-hunting, the aspirations and images were still strong. On the other hand, in the second half after the actual briefing session and interview, the image on a company could changed. Surveys were conducted at each timing, and differences in trends were also analyzed. The second half would be announced in July.

Popular for airlines and travel

Let's look at the rankings, in the first place was All Nippon Airways (ANA), and in the second place was Japan Airlines (JAL), these were the same as the overall ranking. Because the voting ratio of the arts stream was high, it was likely to be near the overall ranking. However, as the results were the same for two consecutive years, it showed that the popularity of the airline industry continued to be strong.

The third place was the JTB group. It ranked eighth in the overalls, but it was popular among the arts stream students. The travel industry was expanding not only with growth in inbound, but it also developed various businesses centered on travel within the group, such as media, publishing and information systems. As there were many options inside, thus making it became a popular one.

Nippon Life Insurance Co., Ltd. ranked fourth by ascending from No. 5 in the arts stream of last year, and conversely, the Mizuho Financial Group was in the fifth dropping from last year’s No. 4 place in the arts stream. Although started by a decline in hiring numbers and the like, thus causing a staying away from banks in job-hunting, their popularity among male students was still firm, and along with the 12th-place Mitsubishi UFJ Bank, they were remained at the top of the humanities stream rankings.

The sixth place was the Daiwa Securities Group, and the seventh place was at the first-ranked in the science stream: the Meiji group (Meiji Seika Pharma). It had risen significantly from the 22nd place in the arts stream last year and seemed to be also popular among arts students.

This year the popularity of general trading companies was remarkable. Itochu ranked 8th (18th last year) in the arts stream and Marubeni in the 11th place (94th last year), both went up the ranking quite a bit.

Following the above, in the top 10, it would include Dai Nippon Printing in the 9th and  Hakuhodo / Hakuhodo DY Media Partners at the 10th.

Job hunting activities were already in the final stages, and according to this company's official trend survey, about half of the job seekers had already had their job offer before June's “selection disclosing”. After the job-hunting activity which was now at a seller market, how would the student's perspective on enterprises changed? We would like to keep an eye on that trend.

       It is interesting to note that airline companies are at the top of the ranking in job-hunting among arts students.

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