Recently the NHK News reported the following:
The Japanese food producers had also participated in the food trade fair that was started on the 9th in the South Korean metropolitan Seoul; they used safety and high quality as the appeal to extend its export to South Korea which had fallen after the East Japan great earthquake.
The international food trade fair that was open in Seoul every year was participated by about 20 makers and self-governing bodies from Japan this year on items such as wine, processed marine product, and confectionery. Although the participation from Japan was influenced by the East Japan great earthquake and stood at only half of last year, wine makers of individual prefecture in northeast including those in the stricken area, aiming at the tavern boom in South Korea, had participated and they were crowded with ordinary visitors who drank the wine to compare the different brands. Moreover, even though the export volume of processed marine product had decreased greatly due to the influence of the accident at the number one nuclear power plant of Fukushima etc., when a maker from Oita Prefecture took out the goods of the vacuum packed yellow-tail and mackerel, he could instantly go ahead with business talks with a South Korean contractor. The fishery traders of South Korea who visited to do business said "since the South Korea side is also checking the radiation dosage, there is not much worries. Since the Japanese was managing the marine product extremely well, importation was scheduled." According to the South Korean government, regarding the export of Japanese food to South Korea in the half year from immediately after the earthquake disaster up to September, the variety of goods had decreased by about 30% when compared with the same time last year. The manufacturers of Japan were impressing the South Korean people to realize the merit of safety and quality, and would like to connect to the business opportunity.
Japanese manufacturers are trying to regain their food market in South Korea.