2010年到日本觀光遊客達不到一千萬目標

Recently the Yomiuri News reported the following:
立行政法人・日本政府観光局が２６日発表した２０１０年の訪日外国人数は約８６１万人にとどまり、目標の１０００万人を大きく割り込んだ。
　政府が昨年、成長戦略の中で打ち出した観光立国構想は、出だしからつまずいた格好だが、観光庁は１１年に１１００万人という新たな目標を打ち出し、巻き返しを図る考えだ。ただ、１１年度の観光庁の予算は１０年度当初比で２割減となる見通しで、目標達成には課題も多い。
　観光庁は、１０年の目標を下回った約１３９万人のうち、約５０万人が中国漁船衝突事件の影響や円高などの外的要因だったと分析している。一方で、残る約９０万人は宣伝活動不足や国内の受け入れ環境の整備遅れなど、観光庁の取り組みが不十分だったことを認めた。
　政府は訪日外国人数を２０年までに２５００万人とし、将来的に３０００万人に増やす方針を示している。

The corporation of Japan National Tourist Organization announced on the 26th that the number of foreign visitors to Japan in 2010 was about 8.61 million people, it was a great discount to 10 million people target.
Last year the government while working on the growth strategy, put forward the idea of using sightseeing to prop up the country, from the start it stumbled, the sightseeing agency put forward a new target target of 11 million people for 2011 for the purpose of recovering the lost grounds. However, when the 2011 sightseeing agency estimate was compared to the beginning of 2010, a 20% below the target could be expected, there were lots of difficulties in accomplishing the goal.
The sightseeing agency was analysing that, among the 1.39 million people that fell below the target of 2010, about 500,000 people were due to influences of the Chinese fishing boat collision event, together with the external factors such as yen appreciation etc. On the other hand, it was admitted that the remaining about 900,000 people were due to insufficient propaganda and the delay in maintaining the tourists receiving environment, due to the inadequate effort of the sightseeing agency.
The government showed the policy that assumed that the number of foreigners to visit Japan up to 2020 would be 25 million people, and would increase to 30 million in future.

Tourism would be a key industry for Japan in the coming decades.