日本麥當奴盈利大幅下跌

Recently the NHK News on-line reported the following:

マクドナルド 客減少や円安で大幅減益

2月6日 20時42分

ハンバーガーチェーン最大手の「日本マクドナルドホールディングス」の去年１年間の決算は、コンビニエンスストアとの競争による来店客の減少や円安で原材料価格が上昇したことなどで、最終的な利益が５１億円余りと前の年に比べて６０％以上減る大幅な減益になりました。

それによりますと、去年１年間の売り上げは前の年に比べて１１．６％少ない２６０４億円で、最終的な利益は５１億３８００万円でした。
これは、前の年に比べて６０．１％少ないもので、２年連続の減益となりました。
大幅な減益は、このところ、コーヒーや総菜などに力を入れているコンビニなどとの競争が激化し来店客が減ったことや、円安の影響で鶏肉やパンなどの原材料の価格が上昇したことなどによるものです。
マクドナルドでは、直営の店舗を減らしてフランチャイズ化を進めているため、ことしの業績予想について売り上げはわずかに減るものの増益に転じると見込んでいます。
記者会見で、マクドナルドの事業会社のサラ・カサノバ社長は「宅配事業の強化や、女性客を想定した野菜や鶏肉を使った商品など新たなメニューの開発に力を入れることで集客につなげていきたい」と述べました。

(試譯文)

In its last year’s final annual account the "McDonald Co. Japan Ltd. Holdings", a major hamburger chain company, there was a huge decrease in final profits for year: it stood at a little over 5,100 million yen which was a more than 60% decrease compared with the previous year. This was due to a reduction in coming-to-the-store visitors caused by the competition from the convenience stores, and also a rise in material price because of the weak yen.

According to the McDonald, the sale for this year was 260,400 million yen, being a decrease of 11.6% compared with the previous year; the amount of the final profit was 5,138 million yen.

This was a 60.1% drop compared with the previous year, and was a decrease of profit for two years in succession.

The huge decrease in profit was because of the competition from the convenience stores etc. which were intensifying their efforts in coffee and daily dishes etc. The number of coming-to-the-store visitors decreased recently, and also the cost of raw materials, such as chicken and bread had gone up under the influence of the weak yen.

In McDonald, since the number of directly operated stores was reducing and the process to franchise them was in progress, for the earnings forecast this year, it was expected that sales would decrease slightly while profits would change into an increase.

President Sara Casanova of the McDonald business corporation said at a press conference that "I would like to strengthen the door-to-door delivery enterprise, and to connect to attracting customers by putting a lot of energy into the development of new menus that aim at female customers, such as products using vegetable and chicken".

Probably many companies in Japan could face similar situations of having their cost of raw materials gone up under the influence of the weak yen.