2019年4月6日 星期六

British Financial Time – number of paid subscribers reached 1 million


Recently Nihon Keizai Shimbun On-line reported the following:
FT、有料購読者数が100万に
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2019/4/1 16:24
【ロンドン=篠崎健太】英経済紙フィナンシャル・タイムズ(FT)を発行する英フィナンシャル・タイムズ・グループは1日、有料購読者数が100万に同日達したと発表した。4分の3以上を電子版が占めている。パソコンのほかスマートフォンなどを通じた読者を世界で増やし、社内の目標を1年前倒しで達成した。

FTは電子版を成長の軸に据える「デジタルファースト」戦略を掲げ、世界の新聞業界では早くから電子化を推し進めてきた。電子版を創刊したのは1995年で、2002年から有料制を始めた。グローバル化も進め、購読者の約7割が英国外だ。

FT15年に買収した日本経済新聞社は、電子版の有料会員数が1911日時点で651702。日経・FTグループ全体の有料購読数は約400万になっている。

Translation

London = Kenta Shinozaki The Financial Times Group, which published a financial newspaper the Financial Times (FT), announced on the 1st that their number of paid subscribers reached 1 million on the same day. Electronic version accounted for more than three quarters. Readers increased around the world through PCs as well as smartphones, and it achieved its internal goals a year ahead of schedule.

FT's "digital first" strategy that put the electronic version at the center of growth had led the company to promote digitization early in the world's newspaper industry. The electronic version was launched in 1995, and paid services started in 2002. Globalization was in progress, and about 70% of its subscribers were outside the UK.

Nihon Keizai Shimbun, which acquired FT in 2015 years, had 651,702 electronic paid subscribers as of January 1, 2019. The total number of paid subscriptions for the Nikkei /FT Group was approximately 4 million.

    It seems that the Nikkei/FT group is popular globally among readers.

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