吉野家牛肉飯減價

Recently the Mainichi News on-line reported the following:

牛丼:吉野家も値下げ…並盛り２８０円、１８日から

毎日新聞　2013年04月10日　18時58分（最終更新　04月10日　19時34分）

　牛丼大手の吉野家ホールディングスは１０日、米国産牛肉の輸入規制緩和を受けて、１８日午前１０時から全国（一部店舗を除く）で牛丼を値下げすると発表した。並盛りは現在の３８０円より１００円安い２８０円となる。牛丼大手では「すき家」を展開するゼンショーホールディングスと松屋フーズが期間限定で値下げを実施しており、価格競争が再燃した。

　吉野家の値下げは販売キャンペーンではなく、期間は設けない。大盛りは４０円安い４４０円に、特盛りも９０円安い５４０円にそれぞれ価格を引き下げる。

(試譯文)

   Yoshinoya Holdings, a major beef bowl company, announced on the 10th that it would reduce the price of a beef bowl starting from 10:00 a.m. on the 18th in the whole country (some stores excluded) in response to the lifting of import restrictions on American beef. The regular serving would be changed to 280 yen, 100 yen cheaper than the present 380 yen. As there were already price reduction for a limited time offered by the major beef bowl company the Zensho Holdings which operated the "Lovely Home", and also by the Matsuya Foods, price competition was revived.

  Because the price reduction by Yoshinoya was not part of a sales campaign, no time period had been fixed. The large serving would be 40 yen cheaper at 440 yen and the super serving would be 90 yen cheaper at 540 yen, respectively showing a price reduction.

Price reduction is always good news for the fans of the beef bowl.