Recently the Mainichi News on-line reported the following:
Ezaki Glico on the 31st (January) announced that the shipment value of their cream sand biscuit "Visco", being their key item and was greeting its 80-year sales, was expected to stand at 4,500 million yen, being the highest ever and was a 40% increase compared with last fiscal year of 2011.
Visco had been a long selling item that was put on the market in February, 1933. Out of health consciousness wheat germ was added for eating and it was cut into mini-packs for sales etc.; starting form children adding young women and old people, the fans expanded as a result.
A factor for the good outcome was the positive effect of the TV commercial released for the first time in many years. Also a factor was an increase in disaster prevention awareness; the "Visco preservation can" which could be saved for a long period of time had over 7 times changes in shipment value in the year 2010. The highest amount up to now was about 3,800 million yen in the fiscal year 2008.
It is interesting to note that the Japanese choose the Visco biscuit to prepare for the earthquake.